Neuro Analytics and Emotion Insights

We Help You to Access, Discover & Validate Your Consumer's Minds

So you can make better designs , more emotionally engaging ads.

Tap into the subconscious of your consumers and discover
what they see, think, and feel beyond traditional research

View Solutions Free Demo

We Use Neuroscience Technologies Such as

Brainwave Mapping, Facial Coding & Eye Tracking to Understand How Consumers Feel in Real Time

Get Deep Insights
Through Neuroscience of Marketing

Develop engaging advertising campaigns, measure their effectiveness and predict performance before the launch. Add an extra layer of insights to make better decisions with our AI powered engine integrated with EEG (Brainwave Mapping), Facial Coding and Eye Tracking. Understand your consumers much better with intelligent insights based on non conscious measurements. A greater understanding of consumers ensures precisely predicting their behaviours and actions. Make better image/ video advertisement, websites , apps, customer and user experience at any stage of development. Start from testing a new concept to final one or A/B testing to get actionable insights for better creative and marketing decisions.Brainwave Mapping, Facial Coding and Eye Tracking. Understand your consumers much better with intelligent insights based on non conscious measurements. A greater understanding of consumers ensures precisely predicting their behaviours and actions. Make better image/ video advertisement, websites , apps, customer and user experience at any stage of development. Start from testing a new concept to final one or A/B testing to get actionable insights for better creative and marketing decisions.


Neuromarketing,  neuroscience of marketing, advertising, emotion analytics, decision making, consumer insights, ad testing, video testing, video effectiveness, emotion analytics, neuro analytics, facial coding, eye tracking, brainwave mapping, EEG

Solutions For



Media and entertainment companies, media analytics, video testing, ad testing, trailer testing, create emotionally engaging video, A/B testing, effective media planning

Media & Entertainment Companies

Create impactful creative , video ads, movie trailers and log videos such as episodes of series. Optimize short and long videos by testing their effectiveness, emotional experience & predict their success before launch.

Advertising and digital agencies, optimize video ad, emotion AI, digital video ad, TV commercial, consumer insights, consumer behaviour, A/B testing, effective media planning

Advertising & Digital
Agencies

Optimize the image, video advertisement with emotion AI. Find out how consumers respond to digital advertisements, TV commercials. Get rapid insights to boost advertising efficiency, consumer engagement & sales outcomes for your clients. Fulfil your advertising goals.

Marketing team, consumer insights team, marketing campaign response, marketing effectiveness, consumer behaviour research companies, consumer insights, media analytics, Online Surveying

Marketing & Consumer
Insights Team

By using consumer neuroscience you can measure marketing campaign responses and experiences. Get individual and group insights exposing optimization opportunities and help  improving A/B testing efficiency and effectiveness.

Download Sample Report

Technologies

Brainwave Mapping

- Electrical activity in the user's brain are monitored using the EEG headset. The brain activity data collected by the EEG headset is then interpreted by algorithms to define attention, stress, relax, eye blink and engagement. Read More


Facial Coding

– It allows you to capture all respondents reactions via facial coding. It detects 7 basic emotions such as Delight, Sadness, Anger, Surprise, Fear, Sceptical, Disgust and Neutrality. Read More


Eye Tracking

- Using near infrared device or integrated camera, discover what consumers really see. Allows you to observe viewing patterns understand what and where people see and track their gaze path. Read More


AI to Predict Visual Attention

- With computer vision and machine learning the engine predict the visual saliency of an image or video ad (bypassing the eye tracking hardware, camera and sample user). It predicts what part of an image or video will grab your attention and draw consumer in. Read More


Predict Consumer Attention with AI

Take your A/B testing of your image or video advertisement to the next level. This will allow you to predict visual saliency of an image or video With computer vision and machine learning the engine lets you know what your customers will see, and what they will miss. ad what part of ad will grab your consumers attention and optimize your next marketing campaign.

  • 85% prediction accuracy
  • Pictures and video analysis
  • Highly reliable and cost-efficient

Free Demo Read More

How it Works



Remote Online Testing

You can conduct an online facial coding & eye-tracking research studies. It enables you to measure video ad effectiveness using the AI at scale and free of logistics of on boarding panels (sample users) at location or lab. By way of recruiting online opt-in users (across the globe 50+ countries) and use of webcams which catch the responses of viewers and their eye gaze patterns in real-time, reducing costs, saving time.

In Lab Testing

You can conduct a test in labs present in India, South Africa, and USA locations. Conduct tests to understand the cognitive and facial responses of users in the user experience labs equipped with the most reliable EEG headset, eye tracking hardware and facial coding with webcam. Our mobile lab equipped with hardware and software is also available to conduct the test at clients' premises/studios.

Remote Online Testing

Facial Coding & Eye Tracking

In Lab Testing

Brainwave Mapping (EEG), Facial Coding & Eye Tracking

Project Brief
Client defines and give brief of a research project. Shares details about stimuli to be tested 01

Share Stimuli
Client defines brief of a testing project. Shears details and/image/video stimuli to be tested01

Set Up
Our team creates a study from scratch and respondents are recruited globally or provided by client. 02

Requirement
Our team creates a study and respondents are recruited at the lab location or premises provided by client. 02

Testing
Respondents use their own device smartphoneor laptop camera to run the test at home or any other place. 03

Test & Capture
Respondents use our lab's mobile phone, laptop or PC to run the test. Response is captured though a EEG headset and webcam. 03

Data
We track, monitor and measure actions of the participants, evaluate the emotional and behavioural response 04

Data & Analysis
Emotion Al engine processes the data for EEG, facial coding and eye tracking technologies and analysed 04

Insights
Customer receives report faster within couple of days with observations, feedback analytics and research data. 05

Report & Insight
Client can view download reports on dashboard faster within couple of days, with neuro analytics. 05

In Lab Testing

You can conduct a test in labs present in India, South Africa, and USA locations. Conduct tests to understand the cognitive and facial responses of users in the user experience labs equipped with the most reliable EEG headset, eye tracking hardware and facial coding with webcam. Our mobile lab equipped with hardware and software is also available to conduct the test at clients' premises/studios.

In Lab Testing

Brainwave Mapping (EEG),
Facial Coding & Eye Tracking

Share Stimuli
Client defines brief of a testing project. Shears details and/image/video stimuli to be tested01

Requirement
Our team creates a study and respondents are recruited at the lab location or premises provided by client. 02

Test & Capture
Respondents use our lab's mobile phone, laptop or PC to run the test. Response is captured though a EEG headset and webcam. 03

Data & Analysis
Emotion Al engine processes the data for EEG, facial coding and eye tracking technologies and analysed 04

Report & Insight
Client can view download reports on dashboard faster within couple of days, with neuro analytics. 05

Download Sample Report

Insights, News & Events

Neurocinema - Neuroscience for movie trailer


Movie trailers are mini-movies with a marketing purpose: to get viewers to go see the movie.

Read More
Neurosciene Movie Trailer

Why is it Important to Test your Marketing and Advertising?


Think about this. When you are making a large purchase do you ever sign on the dotted line before testing the product?

Read More
A/B Ad Testing

What's Your 1st Second Strategy for Video Ad Campaign?


1st Second i.e First 30 Frames Are The Most Critical in a Video Campaign

Read More
Video Advertisment Testing

How can we help?



About Neuro Testing TV Commercials


TV commercial sample report from Neuro Inside Out Download PDF

Get in touch