Incorporate human response and Ai into the consumer. Go beyond the traditional surveys and get better consumer insights by their explicit (survey questions) and implicit (brainwave mapping, facial expression analysis) responses together. Actionable insights help you achieve improved creative, marketing output and brand experience. Understand how consumers view the brand and the media communication effectively. Our tool uses, brainwave mapping, webcams and IA to evaluate the global audience's emotions and attention. The use of emotion and attentiveness predicts creative, media and brand performance. Know behind the emotions why the clients engage and purchase.
Measure advertising effectiveness before launching it out to a larger target market. With second-by-second emotion insights see how consumers are responding, identify trends. Get second by second analysis on how best to optimise video ad to maximise audience attention and emotions for final edits or cut-downs. Find out behavioural responses of consumers and engagement at neurological level to your creative media content.
Compare marketing and media assets such as video ads, trailers etc with that of different versions or with that of competitors (Internal or External Bench marking). Check multiple images, advertising videos and movie trailers to ensure that the most appropriate creative is launched. Select the most responsive creative based on whether it’s sound on/off, alternative soundtracks, cut-down versions, alternative messaging and brand recall.
Get insights for media allocation and spend based on target audience. Emotion analytics enables you to weed out the low performers and identify which demographic responds best to your TV ad and movie trailer. Understand how different groups engage with the content. We test your video ad and movie trailer with target audiences in order to optimise your media buying strategy.