Will your advertisement stand out, grab attention and arouse enough emotions? Maximize your video content performance with emotion AI. Measure and analyse behavioural responses of viewers to your video content. Test user's emotional engagement and effectiveness, insights to create better content
Measure advertising effectiveness before launching it out to a larger target market. With second-by-second emotion insights see how consumers are responding, identify trends. Get second by second analysis on how best to optimise video ad to maximise audience attention and emotions for final edits or cut-downs. Find out behavioural responses of consumers and engagement at neurological level to your creative media content.
Compare marketing and media assets such as video ads, trailers etc with that of different versions or with that of competitors (Internal or External Bench marking). Check multiple images, advertising videos and movie trailers to ensure that the most appropriate creative is launched. Select the most responsive creative based on whether it’s sound on/off, alternative soundtracks, cut-down versions, alternative messaging and brand recall.
Get insights for media allocation and spend based on target audience. Emotion analytics enables you to weed out the low performers and identify which demographic responds best to your TV ad and movie trailer. Understand how different groups engage with the content. We test your video ad and movie trailer with target audiences in order to optimise your media buying strategy.